Non-Traditional Advertising in Marketing

Has your organization (use a hotel) taken advantage of or explored the effectiveness of non-traditional advertising media (such as kiosks, telephone booths, trucks, grocery bags and carts, and/or fax machines) or new media (such as in-store media, movie theaters, or airlines)? If so, specify which, describe the campaign, and discuss the goals and/or results. How successful has the campaign been? What other creative new media opportunities might be attractive? If not, what non-traditional media might your organization explore?

300-500 words cite resources/references used i realize you wont know what my hotel has done so making up stuff is fine :)

if you can get it in sooner - that is GREAT!!!!!!!!