Non-profit organization analysis
This 2-3pp. analysis tackles the look, feel, channels, and utility of your chosen non-profit organization’s handling of its online presence.
2A. Using what you’ve learned about graphic and document design, analyze the organization’s website, in terms of its effectiveness in helping to engage participants, volunteers, or donors. Can anyone visiting the site easily understand the organization’s purpose? Can visitors find important information easily?
2B. Does the organization have any social media presence? If it has a Facebook page, does the page provide helpful information about the organization? Does the Facebook page also contain the URL for the organization’s website, but also work self-sufficiently, so both channels can capture audience’s interest?
2C. Does the organization use Twitter, Instagram, YouTube, LinkedIn or other forms of social media? If the non-profit does use one or more of these channels to reach their target audience, is the content more or less replicated across different channels, just changing to accommodate limitations of space or display items? How effectively do these forms of social media (i) engage the target audience, (ii) gain a wider audience for it, and (iii) help the non-profit achieve its stated goals?
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