No PLAGIARISM, Due 2330pm(11:30pm) centeral time on 4/30/16

Select a local business(McDonalds) or organization, and analyze existing challenges and opportunities with regards to public relations.  Students should submit ideas for approval to the instructor by the end of week two.  Suggestions include, but are not limited to: for-profit businesses such as local restaurants, shops, or service providers as well as non-profit organizations like churches, schools, community organizations, service organizations, military-affiliated organizations, sports leagues, etc.  Ask yourself: Where do I like to shop?  Where do I like to eat?  What organizations am I (or my family members) involved in?  Choose something that has meaning to you, and that you will look forward to learning more about. 

Project requirements:

1. Brieflydiscuss the company or organization to include its history and its products and/or services.
2. The emphasis of the project is the company’s public relations strategy.  The analysis of the strategy needs to address the following functions of public relations, taken from page 13 of your text: The Practice of Public Relations by Fraser Seitel, 12^th Edition, 2014. ISBN: 978-0-13-308357-6.

• Writing
• Media relations
• Social media interface
• Planning
• Counseling
• Researching
• Publicity
• Marketing communications
• Community relations
• Consumer relations
• Employee relations
• Government affairs
• Investor relations
• Special publics relations
• Public affairs and issues
• Crisis communications

address how/if the organization handles each applicable element of public relations currently, as well as suggestions and recommendations for improvement where appropriate.  Support your recommendations with relevant research.  Examine successful strategies that have been used by competitors or similar organizations.  (I would also like to encourage you to share your findings with leaders in the organization!)