NEW PRODUCT MANAGEMENT TECHNIQUES

NEW PRODUCT MANAGEMENT TEC

1. Read the Dell Computers case.

1. Prepare a short (2–4 pages) case analysis. In your introductory paragraph, discuss the product. In your analysis, be sure to use at least five of the terms and concepts introduced in Chapter 3 of New Products Management. Your responses will be evaluated on:

• Demonstrated understanding of principles covered in this module
• Critical evaluation of issues in the case
• Quality (insight, critical evaluation, etc.)

Here is the link: https://docs.google.com/open?id=0B4CAq2awkNSHZkRhOXJsd0ppU2cHNIQUES