New Product Launch Marketing Plan

I only need information done for the 2 bullets highlighted and bolded. The company is Pepsi and the product is a new energy drink (an energy drink that has less sugar and calories should help with weight loss. The caffeine and other ingredients in energy drinks can help raise a person's metabolism, so adding that with less sugar and a lower calorie intake should do the trick. The extra energy that people have along with a lower calorie intake should have no issue with this. Also, exercise may need to be added as well)