The New Product Development Process

In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare the following paper:

Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product.

Checklist:

1. Describe your new product. You have many choices. It could be a classically innovative product, new-category entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions.
2. Discuss the new product development process.
3. Must have five references
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   Assignment

   :

   The New Product Development Process

   In preparation for a presentation to the CEO of the organization next week on a product development strategy,

   prepare

   the following paper:

   Choose a product

   (not a service) which means it must be tangible

   . Prepare a paper addressing the following tasks on

   your selected product.

   Checklist

   :

   1. Describe your new product. You have many choices. It could be a classically innovative product, new

   -

   category entry, an addition to the product line or line extension. It could even include more minor product

   changes like product improvements, reposition

   ing, or cost reductions.

   2. Discuss the new product development process.

   3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be

   developed, and that the implementation be planned and executed. Imple

   mentation is often a key factor in

   product failure.

   4. Discuss the

   pricing strategy

   for your new product

   4. You will provide a 3

   –

   5 page (APA formatted) paper with at least three supporting references. You should

   include at least one illustration which can

   be included in the body of your paper or appendix.

   Submit your Assignment to the Unit 6 Dropbox.

   Unit

   6

   Assignment Grading Rubric

   40

   Possible

   Points

   Specific Paper Objectives: Assignment Checklist

   (80%):

   Describe your new product

   8

   Discuss the new

   product and service process

   8

   New product launch strategy

   8

   Discuss your pricing strategy

   8

    
    
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   Writing Style, Grammar, APA (20%)

   Grammar and Spelling

   3

   Paper is 3

   –

   5 pages in length and r

   esponses

   are

   concise and direct

   At least one illustration

   is provided

   3

   At least three supporting r

   eference

   s

   and citations are

   provided

   .

   2

   8

   Total

   40
   Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure.
5. Discuss the pricing strategy for your new product
6. You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.