New Company General Strategy

}  CreateyourownCompanycalled Newco S.A.(This can be an existing Company you want to acquire or a start up ) - located in any country and market of your choice: emerging , developed etc..

}  Briefly describe Newco`s activity  –market , main competitors , cutomer base , suppliers . (1/2 page)

}  Define how you will address the   Strategic Planning Process (1 page)

       Enviromental scanning

       Strategy formulation : Vision &  Values 

       Strategy Roll-out planning & Implementation

•       What kind of culture (or cultural change) would you like to establish in your newco? By what means will you establish it ? What is the link between the intended Culture and your strategic focus ? (1 page)

}  Define the measurement system (BSC) to evaluate the achievement of strategic objectives. (1 page)

}  Define the organigram of your Company (or the intended evolution of the existing one) (1 page)

}  Define  the Financial targets on a 3 year P&L projection (1/2 page)

}  The assignment must be prepared on a pdf file ,minimum font to be used : size 11 Arial

}  Style : ´Executive Summary´ straight to the point .

}  Maximum number of pages is 5