The Nestlé Company is considering introducing its coffee product in Thailand. Market research has revealed the following information about Thai...

The Nestlé Company is considering introducing its coffee product in Thailand. Market research has revealed the following information about Thai society and culture: People in the traffic-congested urban areas of Thailand tend to experience high levels of stress. Temperatures in the country are often above 80 degrees. Given this information, should Nestlé use traditional advertising promoting the coffee's taste, aroma, and stimulative properties, or should it choose other factors?