Need an outline- Marketing 410

Does anyone have an outline?

1. Identify the Brand in the Topic Proposal
• Select a brand.
• Describe the brand and underlying brand concept (the brand concept for Disney has been described as "family magic"—every product, service, and promotional tool must fit with this).
• What is the brand problem that needs to be solved (e.g., increase awareness)?
• Target market—what is the profile of the typical customer (demographics, lifestyle, usage pattern)