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  • Read "Creating Innovation:  Leading and Managing the Human Capital at Apple" on page 14 in Chapter 1 and respond to the following:Human creativity is needed in any sort of enterprise; yet, at Apple, it is the chief source of their competitive advantage.  Their competitors may try to copy their products, but what must they emulate to match or surpass this “creative king”?  Support your opinions by referencing sources such as the textbook or internet research. 
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Troy Woods
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