Need a marketing program(just the product strategy) put together for a company called Abbott Laboratories. Product is Tra-vise

An example is included in attachments. This is for a collaborative marketing plan draft for a marketing class. We're using this company as our company and acting like it is ours. My portion is to do the marketing program- Just the product strategy which is the first half of the picture that I attached from my book. Need this to be good and well researched. Need it to be better than example. The product is Tra-vise. Another attachment of our last draft is incuded to give an example of what we're doing.