need help with marketing three question essay
amoecoI have three question essay sample of one of the question
The Tropical Paradise Resort is located on the coast of an exotic Pacific island. Room rates are $300 per night, which includes free access to the pool, gym, and tennis courts. The resort also offers the following services:
- Aerobics classes ($5 per)
- Therapeutic massages ($40 per)
- Scuba-diving trip to a nearby coral reef ($60 per)
- Day trips to an island volcano ($100 per trip)
The average stay is five days. The hotel is considering two pricing options:
- Charge the regular room rate and charge separately for the four services above
- Charge a higher room rate, which includes the services
The resort’s objective is to maximize long-term profits by attracting repeat and new customers. Should they price their services separately or bundle them? Why? Besides prices, what
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