Need a follow up powerpoint presentation formulated based off my essay (For a Communication Class 341 PERSUASION AND PROPAGANDA )

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  1. I need someone to formulate a powerpoint presentation for me which is based on the essay which is attached with following the directions which it will explain what to implement in the presentation as well.  
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  3. Persuasive Message Final Presentation:

Students will present their persuasive message in a 5-7 minute oral presentation in class explaining:

  • why the message is needed
  • who is the target audience for the message
  • what are the main appeals and strategies built into each message and how do they serve the purpose. 

Grading: The project will be graded based on its execution and the extent to which it makes use of persuasive appeals. A major portion of the presentation grade will be based on how well the messages are defended in terms of the major ideas and theories discussed in the course.``

 

 

 

 

 

 

 

 

 

Issue Advertising; Deforestation and the Air We Breathe

Dillon Goldberg

PERSUASION AND PROPAGANDA

 

 

 

 

 

 

 

 

 

 

 

 

 

Issue Advertising

Issue advertising is all about the creation of awareness with respect the current issues affecting the society. At most times, issue advertising is carried out in a bid to discourage some elements of unproductive human activity; to oust out trends that have not stood the test of time as beneficial. One of the issues affecting planet earth at the moment is deforestation. Deforestation refers to the cutting down of forest cover to get cleared land. It has brought about global warming, bad air quality, swelling-up of coats, and global warming in general. Human beings cut down trees for reasons such as building houses, opening businesses, erecting resorts and creation of golf courses among other reasons.

All the above mentioned courses are noble and pleasing but what good does fancy malls and houses do human kind if they are losing forest cover on a daily basis. The loss of forest cover subsequently compromises the quality of the air we breathe.  It is due to such concerns that an advertising agency like TBWA in Paris, France came up with an initiative to make human kind aware of the dangers of clearing forest cover (Arens, Schaefer & Weigold, 2009). Below is an example of a pictorial composition they came up with. This paper is going to giving invaluable insights on how issue advertising regarding deforestation is executed. In addition to that, it will provide a description and analysis of how the persuasive message i.e. stopping deforestation, can be put across.

 

Research on Deforestation; an Overview

According to National Geographic, deforestation refers to the clearance of planet Earth’s forest cover on a broad scale such that the land quality is resultantly damaged. Forests currently occupy about thirty percent of the land surface. All the same, swaths matching the size of Panama are gone every twelve months. The rainforests of the world may totally disappear within one century keeping in mind the existing rate at `which people are cutting forests. Forests are usually cut down for myriad reasons, all of these reasons are linked to money and profit generation. Moreover, the need for people to offer provisions to their families drives them to treat the issue of deforestation with oblivion. It is also common knowledge that farming and agricultural practices overall; inspire farmers to cut down trees, at times the slash and burn method comes in handy too. In the short run, deforestation may seem to be beneficial but the damage it causes in the long run is appalling.

 

 

Theory that Informs Issue Advertising on Deforestation and the Air We Breathe

Human beings are dependent on oxygen to carry out all of their life processes. Life processes include things like reproduction, localized and generalized movement, respiration, nutrition, growth and development among others. Trees are important because they yield oxygen as a byproduct of photosynthesis. The leaves on trees have chlorophyll which is able to utilize the sun’s energy to change water and carbon dioxide to sugars and other chemical compounds. As a by-product of the said chemical effect i.e. photosynthesis, oxygen is given out. With respect to a research conducted by the Arbor Day Foundation, “a tree that is leafy and mature gives out as much oxygen in a single season as 10 individuals inhale in one year”. Perhaps people have a deeply ingrained notion that nature regenerates itself with every ‘self-destruct’ or destruction from human activity. Such an ideology promotes laxity when it comes to planting trees and agro forestry in general.

An Evaluation of the Target Audience for Their Message

A target audience refers to a specific group of people at which a movie, publication, and advertising campaign among others, is intended. Many social issues within our normative social constructs have been the subject of issue advertising; a subject such as deforestation would not be confined to narrowed target audiences. This is because deforestation is an issue that affects the whole world (National Geographic, 2015). With such a predisposition, it is only natural to assume that deforestation is a subject that affects all of us. The French advertising agency based in Paris i.e. TBWA, and its counterparts usually engage in studying the availability, lifestyles, culture, religion, and beliefs among other factors.

 

 

Persuasive Strategies Used to Pass Message against Deforestation

Persuasive advertising tactics come in a triad form i.e. ethos or character/credibility, emotion or pathos, and logic or logos. The effective usage of these three is a surefire way of getting the attention of target audiences. In addition to ethos, logos and pathos, the usage of catchy pictorial compositions like the one shown above speaks volumes to target audiences (Belch & Belch, 2011). The creativity and stylistic use of color may be the catchiest aspect of a ‘stop deforestation’ issue advertising campaign.

Ethos/Character/Credibility

Moral laws and ethical code of conducts expect some level of maturity and accountability from the human race. It would make sense for any human being to protect the place they live in; it should be a natural instinct. With that said, human beings should not allow industrial revolution and the service industries to compromise the land area under trees. Credibility is ‘cousin’ to the term accountability and it would require us to limit the cutting down of trees and plant two trees whenever one is fell.

Pathos/Emotion and Logos/Logic

The idea that human emotions trigger action in humans whereas logic justifies the reason why an action is carried out has been tutored in adverting symposiums for years. However, it is important to know why human beings act with respect to what they feel in their hearts and later rationalize with their brains (Butterfield, 2003). Emotional appeal thus provides important instrumentation when it comes to convincing the masses towards a cause.

 

 

 

Conclusion

With many vices such as deforestation happening in our society today, there is always an inherent need for the voice of reason. Issue advertising is that voice; a noble subset of advertising whose purpose is not getting us to participate in the buying of stuff, but to help us reason on what we can do to make this blue planet of ours a better place; for human beings to improve themselves continuously and enhance their ecological niche in the environment. For such advertising to have an impact on target audiences, advertising agencies have to get to the emotional aspect of target audiences before getting to their logical part; this is what convincing all the masses that be i.e. target audience is about. Conclusively, issue advertising is a good avenue/crusader for societal change; it provides the necessary instrumentation for advocating against vices like clearance of forests and vegetation.

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Arens, W., Schaefer, D., & Weigold, M. (2009). Essentials of contemporary advertising. Boston: McGraw-Hill Irwin.

Belch, G., & Belch, M. (2011). Advertising and Promotion: An Integrated Marketing Communications Perspective (9th ed.). Maidenhead: McGraw-Hill.

Butterfield, L. (2003). Excellence in advertising. London: Butterworth-Heinemann.

National Geographic,. (2015). Deforestation Facts, Deforestation Information, Effects of Deforestation-National Geographic. National Geographic. Retrieved 12 February 2015, from http://environment.nationalgeographic.com/environment/global-warming/deforestation-overview/

 

 

 

 

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