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in 500 words:

For this discussion, focus on a sport organization or product social media promotional effort. Briefly describe the organization or product and effort as necessary, and assess the social media marketing effort based on established criteria for effective social media (from an external source that you will research).  Finally, personally assess the strengths and weaknesses of the social media marketing effort.

The goal of this discussion is to provide further objective analysis of research that will stimulate thought-provoking questions, marketable ideas, and lead to a greater understanding of the essence of sport marketing.