for Natural Science Guru M4D1

M4D1: Moral Campaigning

Upon successful completion of this activity, students will be able to:

• Analyze social phenomena utilizing theoretical frameworks
• Use major theoretical perspectives to understand deviant behavior and social reactions to and consequences of deviant behavior
• Acquire a basic understanding of how to apply theories of deviance to their own personal and professional experiences

As you read through Part IV of your text and the Instructor’s Notes, think about the “issues of the day” for you and your peer groups (families, workplaces, friends, etc.), and consider how these issues became issues. Who are the moral entrepreneurs? The rule makers? Enforcers?

After reading Chapter 15, “The Social Construction of Drug Scares,” (pp. 159-170) in Adler & Adler, discuss a moral campaign that you have observed in the news media, in your own life or among your peers. What was the “moral problem,” and who were the moral entrepreneurs who brought this issue to light? Was there a moral panic? If so, what did it look like? Who are the rule enforcers who keep this behavior deviant? What are your thoughts about this process for the phenomenon you observed? Are you glad that this moral issue is being addressed? Why or why not?

Evaluation Criteria

Your initial post should be at least 250 words and must substantively integrate the assigned readings in the instructions with proper APA style formatting.