Multiple choice

1. A Marketing research executive is performing an experiment to determine which of two client ads will draw consumers’ attention better. This is an example of:

A. basic research.

B. general research

C. intuitive research.

D. applied research

2.A home page gets its name because it serves as the “main entrance” to web documents posted by residential users. 

True  

 False 

3. Information that is not relevant to the decision at hand is called “incomplete.

True  

 False 

4.A hypothesis is a proven proposition that asserts the probable 

s to research questions. 

True  

 False