Multiple choice

1. The process of exhibiting the same orientation toward different cultural groups is called: 

Nationalism.

Ethnocentrism.

Simplification

Symbolism.

2. Research reveals that far from addressing regional differentiation issues, many MNCs are committed to a(n) __________, which is a belief that one worldwide approach to doing business is the key to both efficiency and effectiveness. 

international complacency.

globalization imperative

worldwide indifference

cross-cultural contentment

3. Which one of the following is not a suggestion for doing business in Russia: 

build personal relationships

be patient

offer excessive praise

stress exclusivity

4. A __________ group is a group that is characterized by members who share similar backgrounds and generally perceive, interpret, and evaluate events in similar ways. 

multicultural

bicultural

token

homogeneous