Multiple choice

1. Most speakers, after evaluating their audience, try to present their ideas in a way that achieves common ground with the audience. This common ground is called: 

identification. 

salience. 

purpose. 

speech. 

feedback. 

2. Statements of opinion: 

are salient to the audience. 

reflect subjective judgments based on experience. 

refer to observable phenomena. 

are verifiable. 

are only salient when verified. 

3. Audience demographics refers to the listeners' political affiliations. 

True 

False 

4. Outside of the classroom most speakers conduct audience analysis using: 

simplifying devices. 

market research. 

focus groups. 

audience surveys 

common sense