Multiple choice

Question 1

The Internet enables companies to send messages to specifically targeted audiences, a process known as:

A. broadcasting. 

B. non-modality. 

C. narrowcasting. 

D. spamming. 

Question 2

Spamming is a form of which type of communication?

A. Push communication 

B. Pull communication 

C. Pointcasting 

D. Modal 

Question 3

A business that uses the Internet to provide content that matches the individual needs of each customer is engaging in:

A. personalization. 

B. customization. 

C. pointcasting. 

D. modularization. 

Question 4

The use of customer preferences in setting up your company’s Web site is an example of __________, while the subsequent advertisement of online product news is an example of __________.

A. customization; personalization 

B. modal communication; non-modal communication 

C. narrow customization; mass customization 

D. pull communication; push communication