Multiple choice

Question 1

Your company has decided to change from a channel structure in which retailers are responsible for customer contact to an interactive, customer-created Web page. Which of the following is an issue with which you must contend?

A. How to manage the logistics of distribution 

B. How to develop or transfer the retailers’ customer knowledge bases 

C. How to ensure piecemeal order fulfillment 

D. How to transfer more buying power to the customer 

Question 2

Which of the following is most useful in cultivating customer trust on the Internet?

A. Company reputation 

B. Company location 

C. Transaction security 

D. Heuristics 

Question 3

Which of the following is NOT a component in a basic communication model?

A. Source 

B. Message 

C. Receiver 

D. Modality 

Question 4

The processing of information to be communicated consists of:

A. sending and receiving. 

B. encoding and decoding. 

C. narrowcasting and broadcasting. 

D. modal and non-modal.