Multiple choice

1. According to the guerrilla view of competitive advantage, the state of an organization's competitive advantage is: 

temporary.

long term.

long term based on the role of strategic leadership.

able to provide stable cash flows.

2. American Airlines starting an airfare war by drastically reducing prices is an example of a change in the __________ environment. 

internal

external

resource

modified environment

3. The use of equipment, materials, knowledge, and experience to perform tasks is defined as: 

the information revolution.

technology.

globalization.

resource allocation.

4. __________ is the process of taking a creative idea and turning it into a product or process that can be used or sold. 

Technology

Innovation

Invention

Discovery