Multiple choice

1. Abell’s Scheme, originally conceived to help define a mission of a corporation, can also be used to look for opportunities. 

a. True 

b. False 

2. Which element is not a part of an internal analysis? 

a. Corporate culture

b. Competitive strength

c. Weaknesses

d. Competitive trends

3. Which of the following is not a threat? 

a. Slower industry growth

b. Low-cost foreign competition

c. Increasing interest rates

d. Raw-material shortages

e. Negative cash flow

4. Which one is not a profitability ratio? 

a. NPM

b. ROI

c. ACP

d. ROE

e. GPM