Multiple choice

1. The curve that shows the relationship between different prices and the quantity requested at each price is the ________ curve. 

A. demand 

B. buying 

C. supply 

D. equilibrium 

2. The method of determining the minimum sales volume needed at a certain price level to cover all costs is 

A. breakeven analysis. 

B. equilibrium pricing. 

C. market share analysis. 

D. return on sales. 

3. Student A says that if you're going to prepare alternative course of action, you need to do strategic planning. Student B says that if you're going to prepare alternative courses of action, you need to do contingency planning. Which student is correct? 

A. Student A only 

B. Student B only 

C. Both 

D. Neither 

4. Price auctions on eBay are an example of 

A. e-business. 

B. communication. 

C. entertainment. 

D. information.