1. While interviewing a respondent about reasons why she doesn't buy a particular brand of video games, an interviewer gets the following response, "This brand's games are not sophisticated." The interviewer asks, "What exactly do you mean by that statement? What makes a game sophisticated?" This exchange is an example of:

A. a focus group moderation. 

B. ethnography. 

C. netnography. 

D. probing question. 

 

2. A researcher decides to use in-depth interviews over focus groups for her research study. All of the following could have motivated this decision, EXCEPT:

A. she wanted to cover richer details from each participant in the study. 

B. she wanted to lower the likelihood of getting socially desirable responses from participants. 

C. she wanted to create a situation where participants didn't feel like they had to impress others by their responses. 

D. she wanted the participants to build upon each others' responses. 

 

3. Which one of the following statements about focus groups is NOT true?

A. It consists of 8 to 12 participants. 

B. If more than 12 participants do show up, all should be allowed to participate. 

C. It lasts for about 2 hours. 

D. The format of the discussion is semi-structured. 

 

4. A focus group is:

A. an interview technique with the main objective of finding out how a subject would respond to a certain statement. 

B. a formalized process of bringing a small selected group of people together for an interactive and spontaneous discussion on one particular topic or concept. 

C. a detailed outline of the topics, questions, and sub-questions used by the moderator to lead the focus group session. 

D. the interactive procedure between the researcher and moderator discussing the subjects' comments and/or responses to the topics that outlined the focus group session. 

 

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