Multiple choice

1. Which of the following countries is known for having 99 percent of its population literate?

a. England

b. Germany

c. France

d. United States

e. Japan

2. The twenty-first century saw ________ markets grow more rapidly again due to a higher birth rate, a lower death rate, and rapid growth from foreign immigration.

a. suburban

b. urban

c. rural

d. coastal

e. secondary

3. ________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.

a. Marketing intelligence

b. MIS (marketing information system)

c. Marketing research

d. Demographics

e. Marketing management

4. Companies normally budget marketing research at ________ percent of company sales.

a. 1 to 2

b. 2 to 3

c. 4

d. 6.5

e. 10 to 12