1. The major responsibility for identifying significant marketplace changes falls to the ________.

a. Ministry of Labor & Social Affairs

b. company’s marketers

c. American Marketing Association

d. industry lobby groups found in Washington, D.C.

e. marketing research industry

 

2. Marketers have extensive information about how consumption patterns vary across countries. On a per capita basis within Western Europe, the ________ smoke the most cigarettes.

a. Swiss

b. Greeks

c. Irish

d. Austrians

e. French

 

3. The company’s marketing information system should be a cross between what managers think they need, what managers really need, and ________.

a. what the marketing research department is able to do

b. what consumers are willing to share

c. what the competition is doing

d. what is acceptable industry practice

e. what is economically feasible

 

4. A ________ is “unpredictable, short-lived, and without social, economic, and political significance.”

a. fad

b. fashion

c. trend

d. megatrend

e. style

 

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