MRKT 5000 Week 6 Case Assignment- Dell Direct and Not-So-Direct

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Dell Direct and Not-So-Direct

 

Page 517-518. Read the case and answer these questions in your analysis.

 

1   Is Dell using intensive, selective or exclusive distribution for its market coverage?

 

2   How does dell's preference for direct channels affect its decisions about physical distribution?

 

What issues in channel conflict might arise from Dell's current distribution arrangements

    • 7 years ago
    MRKT 5000 Week 6 Case Assignment- Dell Direct and Not-So-Direct
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