Motivations In Advertising

Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product, and identify which motivations are being targeted in the ad.

Write a 700- to 1,050-word (about two to three pages) paper about motivation in which you do the following:

·         Summarize the commercial (include a link to it).

·         Describe which motivation(s) being targeted in the ad, and explain which motivations are not being targeted.

·         Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal), and explain how they differ. Explain which theory best fits the advertisement you selected.

Note:Be sure to properly cite any resources you use and post a link to the clip.You will be assessed on whether your paper is clear and logically organized; whether the content is comprehensive and relevant; whether the language is appropriate to the audience; whether writing is clear and concise; whether grammar, usage, spelling and punctuation follow standard American English; and whether references are consistent with appropriate course-level APA guidelines.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.