the most appropriate market entry mode for the (singapore-listed) company to enter into Australia


• Type: Individual 

• Format: Report
• Word limit: 2500 words (variation within 10% more or less is allowed)


Assignment background

choose the most appropriate entry mode for your (Singapore-listed) company based on your analysis on a range of related factors.


Which company shall I choose for this assignment?

refer to company list attached


What products/services of the company should I focus on?
Most of the given companies have more than one segment of products/services. In this assignment, you ONLY need to focus on one product/service of the company. 


Assignment question


What is the most appropriate market entry mode, and why?


•    Company analysis: justify your choice of entry mode by analysing the company’s resources and the nature      of its main products/services

•    Context analysis: justify your choice of entry mode by considering the cultural, legal, political, economic and market environments related to the product/service in the target (Australian) market;

•    Scale analysis: why do you think your choice of the entry mode suits the company in terms of scale, risk level,  return level, control level and integration level (level of integrating with local market)?


•    Introduction (up to 200 words)
•    Entry mode and Analysis ( what is the most suitable entry mode and why – you can make your own sub-headings in this section)
•    Conclusion (up to 200 words)
•    Reference List (is excluded from word counts)


Other requirements

  •  A minimum of six (6) academic journal articles must be used in your report.
  •  The assignment must be well-structured and well-presented.
  • The clarity of expressions together with the appropriate use of grammar, spelling and punctuations are important to maintain.
  • Any use of comments, information, data or quotations from any sources (books, journals, newspapers, web etc.) must be cited using Harvard referencing style.
  • The 12 point font in Times New Roman should be used throughout. Appropriate spacing (1.5 lines) and margins on all sides (at least 2 cm) need to be maintained. 


  • 8 years ago
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