Most appropriate market entry mode for a Singapore listed company into Australia

Choose the most suitable entry mode for the chosen company and MUST justify itby analysing the followings:

·      Company analysis: analyse the company’s resources and the nature of its main products/services

·      Context analysis: analyse the cultural, legal, political, economic and market environments related to the product/service in the target (Australian) market

·      Scale analysis: why do you think your choice of the entry mode suits the company in terms of scale, risk level, return level, control level and integration level (level of integrating with local market)?

Format

This assessment task should be presented as a report and should include the following sections:

     Introduction (up to 200 words)

     Entry mode and Analysis ( what is the most suitable entry mode and why – you can make your own sub-headings in this section)

Conclusion (up to 200 words)

Reference List (is excluded from word counts)

 A minimum of five (5) academic journal articles must be used in your report.