Module 04 Written Assignment - Branding

Identify and interpret a brand in the current, US marketplace. Analyze how the brand is positioned by its corporate owners versus outside influences - for example, consumers or the whole marketplace.

Include the following:

Company Name, Brand Name

Brand Position in terms of the 4Ps or 4Cs

Your summary of the brand's target market

Your analysis of the brand positioning by the corporate owners (i.e., the brand manager) versus outside influences (popular culture, the consumer, or marketplace).

Your assignment should be no longer than 2 pages.