Module 03 Course Project - SWOT Analysis


Strategy formulation requires an objective analysis of the factors that characterize the company's strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a soundit" between the company's internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company's strengths and opportunities and minimizes its weaknesses and threats.



With the information above and other research, conduct a SWOT analysis on the company you selected. The format presented above should be used for your analysis.Then provide a 1-2 page narrative describing the analysis you conducted.

    • 5 years ago
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