Module 02 Written Assignment - Marketing Strategies

Module 02 Written Assignment - Marketing Strategies

Select three fast food chains such as, McDonalds, Wendy's, and Burger King. Go online, visit the company websites, and compare the marketing strategies of the three restaurants that you select. In 1-2 pages, discuss the following:

1. Who is their target market (think about demographic, cultural, and social factors)?
2. What are some of the differences (if any) in the companies' target market?
3. In your opinion, what are some of the strategies implemented by each company to help them to successfully reach their target audience?

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