MKTG600 Midterm

Please follow 6th edition APA format  including ample research.  It  is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is  organized. 5% similarity.Make sure you use adequate, credible and reliable APA source 2 citations to support your work. 

Question 1: Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.

Question 2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

Question 3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

Question 4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

Question 5: Define direct marketing and give some real world examples.