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Book Title: Principles of Marketing Author(s): Tanner and Raymond Publisher: Flatworld Knowledge eISBN: 978-1-4533-4499-6

 

Answer the following questions.

  1. What is the marketing mix? Ch. 1.1
  2. Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan. Ch. 2.4

Requirements: 200+ Words, Citations to be in APA format

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