MKTG 522 Week 2 Discussions and Assignment Marketing Management

MKTG 522 Week 2 Discussions and Assignment Marketing Management

Week 2

Week 2 DQ 1

Consumer Buying Behavior

What are some of the factors that influence consumers’ buying behavior? 
Have the purchasing habits of your parents and/or grandparents influenced your buying behavior?  
If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common?

Week 2 DQ 2

Target Market Selection

What are some of the challenges faced by marketers as they attempt to define their target markets? 
How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable? 
Why is extensive research necessary? 

Week 2 Assignment:

MKTG 522 Week 2 MP First Draft