MKTG 522 Marketing Economics

Week 1

Marketing Plan Topic

Discussion Question 1, Market Research

Discussion Question 2, Strategic Marketing Planning

Week 2

Marketing Plan First Draft

Discussion Question 1, Consumer Buying Behavior

Discussion Question 2, Target Market Selection

Week 3

Checkpoint

Discussion Question 1, Branding

Discussion Question 2, Competitive Strategies

Week 4

Marketing Plan Second Draft

Discussion Question 1, Pricing Strategies

Discussion Question 2, Marketing of Services

Week 5

Checkpoint

Discussion Question 1, Channels of Distribution

Discussion Question 2, Retailing, Wholesaling, and Logistics

Week 6

Marketing Plan Third Draft

Discussion Question 1, Marketing Communications

Discussion Question 2, Advertising Effectiveness

Week 7

Marketing Plan Final Paper

Marketing Plan Presentation

Discussion Question 1, International Markets

Discussion Question 2, Ethics and Social Responsibility

Week 8

Final Exam