MKTG 410 Entire Course Week 1 - 8

MKTG 410 Advertising and Public Relations (DeVry)

MKTG 410 Week 1 Assignment: IMC Topic Proposal 
MKTG 410 Week 1 DQ 1 Effective IMC World
MKTG 410 Week 1 DQ 2 The Persuaders
MKTG 410 Week 2 Assignment: IMC Plan 
MKTG 410 Week 2 Assignment: In The News 
MKTG 410 Week 2 DQ 1 Market Segmentation
MKTG 410 Week 2 DQ 2 Brand Identity
MKTG 410 Week 3 Assignment: Radio Spot 
MKTG 410 Week 3 DQ 1 IMC Objectives, Strategies, and Goals
MKTG 410 Week 3 DQ 2  IMC Benchmarks and Budgets
MKTG 410 Week 4 Assignment: Advertising 
MKTG 410 Week 4 Assignment: In the News 
MKTG 410 Week 4 DQ 1 Creative Process
MKTG 410 Week 4 DQ 2 Color
MKTG 410 Week 5 Assignment: Direct Marketing 
MKTG 410 Week 5 Assignment: Internet Marketing 
MKTG 410 Week 5 DQ 1 Media Impact
MKTG 410 Week 5 DQ 2 Brand Messages
MKTG 410 Week 6 Assignment: Public Relations 
MKTG 410 Week 6 Assignment: Sales Promotion 
MKTG 410 Week 6 DQ 1 Consumer Sales Promotion
MKTG 410 Week 6 DQ 2 PR
MKTG 410 Week 7 Integrated Marketing Communications Campaign Final Paper
MKTG 410 Week 7 DQ 1 Ethical Issues
MKTG 410 Week 7 DQ 2 Measuring Social Media
MKTG 410 Week 8 Integrated Marketing Communications Campaign Presentations