MKTG 410 Advertising and Public Relations

WEEK 1

Assignment, Integrated Marketing Communications (IMC), Topic Proposal

WEEK 2

Assignment, Integrated Marketing Communications (IMC) Plan

Assignment, In the News

WEEK 3

Assignment, Radio Spot (Bakery)

WEEK 4

Assignment, Advertising

Assignment, In the News

WEEK 5

Assignment, Direct Marketing

Assignment, Internet Marketing

WEEK 6

Assignment, Public Relations

Assignment, Sales Promotion

WEEK 7

Final Paper, Integrated Marketing Communications Campaign

WEEK 8

Integrated Marketing Communications Campaign Presentations