MKTG-310 Consumer Behavior - Complete Course - Includes everything, got A+

Week
and TCOs

Readings 

Assignments

Week 1
TCOs 1 and 2

Culture

Chapter 1: Buying, Having, and Being
Chapter 14: Culture 

Assignment, Activia Paper

Graded Discussion Topics

Week 2
TCOs 2 and 3

Diversity

Chapter 12: Social Class and Lifestyles 
Chapter 13: Subcultures

Case Study, "Parrot Heads Unite"

Graded Discussion Topics

Week 3
TCO 7

Attitudes

Chapter 6: Personality and Psychographics 
Chapter 7: Attitudes and Persuasion

You Decide Assignment

Graded Discussion Topics

Week 4
TCO 5

Perception 

Chapter 2: Perception 
Chapter 3: Learning and Memory

Graded Discussion Topics

Midterm Exam

Week 5
TCOs 4 and 6

Factors in Decision Making

Chapter 4: Motivation and Global Values 
Chapter 11: Groups and Social Media

Webliography Assignment

Graded Discussion Topics

Week 6
TCO 8

Choice Theory

Chapter 5: The Self 
Chapter 6: Personality and Psychographics

You Decide Assignment

Graded Discussion Topics

Week 7
TCOs 9 and 10

Organizational Buying Behavior

Chapter 8: Decision Making 
Chapter 9: Buying and Disposing

Case Study, "Giving and Receiving on Freecycle.org"

Graded Discussion Topics

Week 8
All TCOs

ALL topics

Final Exam