MKTG 300 Marketing Principles

Hi
I want one person to write one essay from 10 pages, and you have to use 4 resources. The first resource is from my text book " A Marketing Strategy Planning Approach; 19th Edition,". The other resources are AMA, MSNBC, and Bloomberg. The Individual paper is about (Micro vs. Macro Marketing). I want you use APA style format, and you have to read the files there. I like to write for example about Mcdonald's restaurant. I hope you can use easy words because I am international student.