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Discussion Forum on Reference Group Influence

 
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Discuss: Apply the concepts of informational, utilitarian, and value-expressive influences of reference group to the following settings:

  • Social networking
  • College choice
  • Deciding who to date
  • Buying a product/service

Discuss the nature of reference group influence in each of the above 4 settings and argue how the concept of social power affects the above influence.

 

    • 10 years ago
    • 8
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