MKT/593 Week 2 learning team

Choose, as a team, a product for an environmental analysis.

Attain faculty approval for your chosen product.

Research an environmental analysis for the Learning Team’s selected product.

Write a research paper of no more than 3,000 words in which you include a descriptive analysis of the following:

• The product: the main features of the product and the major benefits received by those using the product; current branding strategies, a description of pricing used at distribution levels and to final users
• Target market: demographic or psychographic profile; identification of the overall market size