MKT/571 Week 3 Individual Assignment / Segmentation and Target Market Paper

profileHomework Tutor
 (Not rated)
 (Not rated)

Week 3 Segmentation and Target Market Paper

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

Required Elements:

  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  • A positioning statement for the company with careful consideration of their brand and strategy
  • Paper is consistent with APA guidelines.
    • 7 years ago