MKT571 Week 2 Learning Team Assignment Product Offering

MKT571 Week 2 Learning Team Assignment Product Offering

Learning Team Assignment: Product Offering

• Select a home country other than the U.S. (UK/European Country better) and choose an organization which is not in operation in that country. If you prefer, you can use Kraft Foods/ McDonald’s/Subway etc. or any reputed company.

• Write a 700- to 1,050-word paper explaining the following based on that market:

                o Market needs

                 o Market growth

                o A brief SWOT Analysis

                o Competition

                o Product offering/Product definition

                o Product identification o Justification for choice of product

• Format your paper according to APA standards and Professional Report Writing.