MKT571 MKT/571 Week 2 Product Offering

Perform a product launch as a team (see pp. 61–67 (Ch. 2) of Marketing Management for a sample plan). You will complete parts

of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received

your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on

the outline given in Week Six. You should not wait until the final week to finish the full assignment. For this week’s assignment, you

can keep your research brief. For the Week Six assignment, however, detailed research is expected. 

Select a home country other than the United States, and choose an organization for which one of your team members works. YOU

CANNOT USE KUDLER FINE FOODS.

Write a 700- to 1,050-word paper explaining the following: 

Market needs

Market growth

A brief SWOT Analysis Competition

Product offering

Product definition

Product identification

Justification for choice of product

Reference Requirements:  You must have 5-6 references PLUS at least one peer reviewed article from the UOP Library for each

team member.  For example, if you have a team of 5, you would need 10-11 total references.

Format your paper consistent with APA guidelines.

(The paper is based on Turkish company Abali that launches its olive oil in China and is 1,150 words)