MKT571 MKT/571 Product Launch Plan Week 6

Develop a product launch plan for two markets (domestic and international).

Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:

Product description

Product positioning

Targeting

Market needs

Market potential and market growth

Company SWOT analysis (include analysis from both countries chosen, China and Japan)

The competition

Marketing objectives and marketing strategy

Pricing

Distribution strategy (domestic and international market entry)

Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)

Marketing research conducted for the plan

Marketing communication (including public relations)

Reference Requirements

Format

: You must have 10-12 references PLUS at least one peer reviewed article from the UOP Library for each team member. For example, if you have a team of 5, you would need 15-17 total references. your paper consistent with APA guidelines.