MKT571 MKT/571 New Product Launch Marketing Plan Part 1 Week 2

Create a product launch plan of no more than 1,050 words. 

Include the following components:

•Market needs

•Market growth

•A brief SWOT Analysis

•Potential competition

•Product offering and product definition

•Product identification

•Justification for your choice of product

•A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.