MKT571 MKT/571 DQs Week 4

Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why?

What are some types and sources of channel conflict? What are some of the ethical considerations in channel relations?

Why is logistical efficiency important in marketing? How important is technology’s role in market logistics?

What are some factors companies must consider before attempting to enter foreign markets? How can international marketing benefit domestic countries?