MKT571 MKT/571 DQs Week 3

What should a company consider when attempting to develop a new product? Can you think of some new products that have failed? What do you think were the causes of this failure? How would you have handle the product launch differently?

What is the best way a company can build and manage its product mix and product lines?

Explain the main stages of developing and managing new products. Which stage do you think is most important? Why?